From what I’ve seen, at least in Bangalore, there is no clear cut distinction between bloggers and social media enthusiasts. Yes, there are cases where the two overlap, but as a host, you should clearly know whom you are inviting. I’ve been to many ‘blogger meetups’ over the past 5 years, but sadly (and I’m sorry to say this), most of them are dominated by those who aren’t active in the blogosphere, but only turn up for those stupid twitter spamming contests, free food, free booze and free gifts.
Yes, some of them, in PR terms, are ‘influential’, but in what way? Why not simply call it a tweetup? At least it will help someone like me to decide if I should bother to attend the event or not.
Last evening, I attended a couple of these events. One was called a bloggers meet and another claimed to be an interaction event in the backdrop of a launch which happened earlier this week. The bloggers meet was the usual twitter spamming contest driven event, while the other one was truly an interaction event devoid of hashtags and contests. No need to say which one I enjoyed to be part with. Though both the events had the same set of attendees, the same people were so much more fun, engaging and knowledgable in the latter event.
The brand and products in both these events were truly worth talking about, but sadly one ended up being associated with spam.
Yes, some of them, in PR terms, are ‘influential’, but in what way? Why not simply call it a tweetup? At least it will help someone like me to decide if I should bother to attend the event or not.
Last evening, I attended a couple of these events. One was called a bloggers meet and another claimed to be an interaction event in the backdrop of a launch which happened earlier this week. The bloggers meet was the usual twitter spamming contest driven event, while the other one was truly an interaction event devoid of hashtags and contests. No need to say which one I enjoyed to be part with. Though both the events had the same set of attendees, the same people were so much more fun, engaging and knowledgable in the latter event.
The brand and products in both these events were truly worth talking about, but sadly one ended up being associated with spam.
